Think of your favorite soft drink brand. How many different mediums do they use to advertise their product to you? Now think about your web site. How are you advertising it on to the Internet? You probably have your favorite search engine whether it be Google, Bing, or Yahoo. Which one should you advertise your web site on? Hopefully you will want to advertise on all 3 of these big powerhouse players. One way you can do this is with Search Engine Optimization.
What is Search Engine Optimization (SEO)?
Your web site is full of information. But having information is not good enough. Think about it; How do you find products or services that you need/ Chances are you did a search and you clicked on a link that was in the top 10 choices on the first page. Without search engine optimization (SEO), a business website cannot be found organically. There is much more to SEO than getting your site listed on search engines. For example, there are proper use of words on your page, connections between your pages and others and structure. A proper SEO enabled site will also give a better experience that invites the user to stay longer on your site which will lead to conversions.
Did you know a properly SEO enabled site is a source of free advertisement on search engines? Free advertisement can in turn lead to profit generation.
Imagine giving instruction to someone needing find a particular subject in a specific book that is 10,000 pages long. Now imagine they must find that subject without any type of reference related towards a section, chapter or page of that book. How are they supposed to find that subject? To further complicate matters, imagine that book is stored on one of many hundreds of shelves in a library the size of a couple city blocks. How are they supposed to find that book?
In the scenario above, your website is the book being searched for and the Internet is library. Finally, Internet search engines are the instructions needed to go out and search for that book. But one more thing is needed; one or more indexes (keywords) that will point you in the right direction.
Search engines contain the instructions needed to read the indexes, or keywords, of your site. When the user searches for a particular subject, these search engines rely on these keywords to make their instructions useful and provide pointers to potentially valid information. Without keywords, your website has nothing to stand up for itself and say, “Here I am. Look at me!”
Much like a text book with an index that will help a reader find a specific subject, keywords to a web site help the Internet user to find your site. The challenge is what keywords should be used?
There are many competitors out there. Any good business will learn more about their competition and determine way to be a step ahead in order to return the most revenue. For example, you may be a producer of Widgets while your competitor produces Cogs. A good competitor review will help determine that both of you are missing out in the production of something very important; Sprockets! Your goal is to figure that out before they do.
In like manner, your competitors may be advertising in 2 different social media platforms; Facebook and Twitter. You too may be doing the same. However there exists more than just these two social media big players. Your goal is to take advantage of other social media avenues. But that is not all. We can learn from our competitors to see how they are reaching out to their community and imitate where possible and take advantage of areas they may be ignoring. A competitor review helps you to achieve these goals further increasing your reach to potential clients.
WordPress Web Design
Web design for any vertical. Foodie? Photographer? Real Estate? Service Industry? Consulting? Market Me Social has numerous template options for you to choose from that can be completely customized to your liking. All built in HTML5 and will be designed for any mobile device. The Market Me Social team is always ahead of the curve to keep your site up to date with all of the constant changes in SEO, mobile design, and sharing tools. Your site will come complete with not only Google Analytics but also the complete suite of Google’s Webmaster Tools. A Google friendly site is a must because…well..it’s Google. Enough said.
Websites in many cases are replacing the traditional brick & mortar storefronts. The needs though are completely parallel. Does a physical storefront need maintenance? Yes. So does your website. Does a physical storefront need to be adaptable to consumer behavior? Yes. So does your website. Does your physical storefront need to be strategically placed so that it is easy to find and easy to get into? Yes. So does your website. Market Me Social provides our clients with the peace of mind that their website (storefront) will always be up and running to its optimum capacity.