Question: What color was Oscar the Grouch on the first season of Sesame Street?
You have just participated in a simple call to action exercise that bridges the gap between print and digital. Don’t settle upon some boring old flyers and postcards that just talk about your stuff. Get creative. Provide incentives. Give your audience a reason to follow through. Make a memory.
Think of the amount of marketing dollars you have spent where you really have no viable way of tracking the results. You should be tired of those endless conversations about whether or not what you are spending on marketing is actually working. Data drives decisions. Insist on making better decisions now.
Thank you for participating in this fun little marketing exercise. Be sure to watch my thank you video below.