Drop The Mic Approach To Digital Marketing
Friday March 17th 2017
Hands On Workshop
3715 Northside Pkwy NW, Atlanta, GA 30327-2815, United States
Requirements: A fresh brain, laptop, tablet and smartphone.
9 am – 12 pm
1 pm – 5 pm
Brief History of Social Media – Where did it begin and where is it now.
9:00 am – 9:30 am Website – The hub of your digital real estate
Do I really need a website
Why is mobile friendly so important
What is the difference between a web designer and a marketing webmaster
Is my website just for advertising
Exercise – Let’s take a look at your websites on laptop, tablet and mobile device
9:30 – 9:50 Social Media Digital Real Estate
Do you need to be on everything?
How do you choose what social platforms will work for your business?
Review sites which ones do you need to be on and why
9:50 – 10:30 Facebook 101
How can Facebook help your business?
Dealing with Facebook’s algorithm
Simple ways to create digital partnerships
Exercise: Tweak your Facebook page. Update your page. Connect with businesses. Q&A with your instructor
15 minute break
10:45 – 11:15 Twitter 101
How can Twitter help your business?
Isn’t Twitter just another Facebook?
What in the world is a hashtag and what do they do?
How do I boost my Twitter network?
Simple tips and tricks to boost your Twitter engagement? ( Why does nobody Tweet me back?)
Twitter for search? Really?
Exercise: Connect with your fellow students. Practice Tweeting and using hashtags. Update your profile. Q&A with your instructor
11:15 – 11:45 LinkedIn 101
Why LinkedIn is not just an online resume
How will LinkedIn help my business
What should be on my profile
What are the ethics when connecting with people
Be the giver
Enhance your personal brand
Exercise: Connect with your fellow students. Practice endorsing. Share some content – Q&A with your instructor
11:45 – 11:55 Instagram & SnapChat
Isn’t that for Millennials?
How to segment your brand’s story.
Future for business
11:55 – 12:00 Concluding Morning Lecture
Are you prepared to engage?
How social media is the exact same thing as the town general store back in the 1800’s
Establish continuity between brand, website and social channels
1:00 – 1:45 Search Engine Optimization
What is it and can I do it on my own
How to identify keywords for your business model
Know your competition
Writing content for Google and for people
1:45 – 2:15 Pay Per Click Marketing
How to set goals and benchmarks
2:15 – 2:30 Break
2:30 – 3:15 Content Marketing
Does blogging work
Can I incorporate video and how
I don’t have time to post content
Should content be the same across all my social channels
Tools of the trade
3:15 – 3:45 Reputation Management
How to “listen” for your brand (exercise)
Best practices for asking for reviews. How to make it simple
3;45 – 4:00 Break
4:00 – 4:30 Automation Tools
Social media content
Social Media Content Calendar
Search engine optimization
4:30 – 4:50 Questions & Answers
4:50 – 5:00 Conclusion
Beware of the marketing snake oil
Connect the dots
Not the time to sit back and sip on Pina Coladas