Don’t put all your eggs in one basket. Diversify your portfolio. Common expressions that apply to digital advertising. Pay per click, email marketing, sponsored stories and more are intricate to a successful digital web presence.
Pay Per Click Advertising (Hype)
So you have a completely SEO friendly website. Time to kick your heels back and watch the bank account grow? Ummm….NO! Don’t believe that hype. Don’t believe that the job is done and people will magically show up on your site and by your stuff. Like any good venue you need to carefully craft an invitation that will make people WANT to visit your site. That’s where target pay per click (PPC) advertising comes into play. The ability to have a solid ROI (return on investment) when it comes to your PPC campaigns has never been better. Market Me Social will identify your target market for you so that every dollar you spend will create brand awareness and lead you to more business.
Email Marketing (You’ve Got Hype)
Assuming you already have lead generation and lead collecting tools in place, the next step is how to harness this data without looking like a spammer. Email marketing keeps you on your customers mind. It supports your brand…your community. It allows you to add that extra touch point to build trust in your customer and get them talking about you. Building trust raises that Hype meter.
Sponsored Stories and Re-Marketing (Hype on Steroids)
Events, blog posts, charity functions, press releases should never be a one and done social post. Social algorithms are always changing. It continues to be a challenge for your Hype to edge someone else’s with millions of pieces of content being posted everyday. That’s where sponsored stories and re-marketing campaigns come into play with your digital advertising strategy.
Content Creation (Memorable Hype)
Do you know what Google really loves? Google loves it when it finds out that other websites love you. Guest blogging, local listing services, links to your content and much more are Google gold. Content creation is the key. No I did not say keyword content creation is the key. Content that tells your story. Content that grabs a humans attention. Content that is share worthy. It does not matter what you sell or provide, there is a story. Your passion for your company, your people and your product needs to come alive in the content that is posted. Market Me Social provides the direction and the services to make this happen.